Promo for the Fight event: Tyson vs Paul. Paul isn't just fighting—he’s challenging a legend. Beating Tyson means redefining his legacy.
PRE-PRODUCTION
Moodboard
Storyboard | Part 1
Storyboard | Part 2
The fight between Jake Paul and Mike Tyson highlights a clash of boxing worlds. Jake Paul, a social media star turned boxer, has disrupted the sport by drawing large audiences, while Mike Tyson, a legendary heavyweight champion, represents traditional boxing. This matchup is more than a physical contest; it symbolizes a struggle between legacy and influence. For Paul, it’s a chance to prove himself against an icon, and for Tyson, it’s an opportunity to defend the values of traditional boxing against modern celebrity fighters. Together, they redefine what it means to build a boxing legacy today.
Concept: "Defeating a Myth"
This concept highlights that Jake Paul isn’t just fighting an opponent—he's facing a boxing legend. Mike Tyson symbolizes an era of power and respect; defeating him would be like conquering a long-standing myth. The narrative frames Paul as the challenger daring to take on this legend, risking everything to reshape his legacy.
This concept highlights that Jake Paul isn’t just fighting an opponent—he's facing a boxing legend. Mike Tyson symbolizes an era of power and respect; defeating him would be like conquering a long-standing myth. The narrative frames Paul as the challenger daring to take on this legend, risking everything to reshape his legacy.