CoMotion is the largest student-led motion design conference in the world. This year, my pitch was selected among many talented students at SCAD, and I was chosen as Co-Creative Director of the event’s branding. The conference took place on March 6–7, 2026.
As Co-Creative Director, I helped define the overall visual language of the event, shaping everything from typography to motion to ensure a cohesive and distinctive identity. The direction was rooted in clarity, experimentation, and consistency across all visual elements.
I also led a team of over 40 creatives across 8 different teams, guiding the development of more than 50 deliverables, including experiential, graphic, and motion design work. Our main deliverable was the opening title sequence, an original piece with custom sound design that brought together the event’s concept and featured over 20 leading studios in the motion design industry.
I also led a team of over 40 creatives across 8 different teams, guiding the development of more than 50 deliverables, including experiential, graphic, and motion design work. Our main deliverable was the opening title sequence, an original piece with custom sound design that brought together the event’s concept and featured over 20 leading studios in the motion design industry.
STYLE FRAMES
The art direction blends scientific-inspired aesthetics with a more poetic and abstract approach. Interfaces, diagrams, and research systems inform the visual language without being represented literally.
OTHER DELIVERABLES
Each element is designed to evolve and connect within a larger system, building the sequence through continuous transformation.
The direction avoids generic AI visuals, robotic imagery, and overly literal or metaphysical interpretations of science.
PITCH EXPLORATIONS
Our pitch and early explorations were built around the concept: Beyond the Frame. The idea was to define the emotional and conceptual tone for the entire event, creating a narrative that could extend across all aspects of the branding system.
We developed a science-rooted visual language focused on energy, flow, and transformation through mechanics, light, and sound, both within and beyond the human body. This direction informed everything from motion to graphic and experiential design, drawing from science fiction, UI systems, and technology, combined with bold color palettes and organic forms.
PRE-PRODUCTION
During pre-production, we explored the visual direction extensively. We developed over 30 logo variations and more than 50 typographic combinations.
Together with my co-creative director, we also created at least five storyboard versions before finalizing the one that was shared with the team for production.
CREDITS:
Cristian Sandoval
Creative Direction | Design | Animation | Post-Production
Anaissa Ruiz Tejada
Creative Direction | Design | Animation | Post-Production
Wildy Riftian
Art Director
Bahar Rezvanifar
Producer
Hanyuan Guo
Storyboard | Design | Animation
Jason Lu
Storyboard | Design
Riley Ho
Design Lead | 3D Modeling
Luna Liu
Design | Animation
Niah Kuchenbrod
Design
Yichan Liu
Design
James Fatigate
Design
Michelle Wan
Design | Animation
Viviane Tirone
Design | Animation
Andrew Haskell
Design | Animation
Mark Otim
Sound and Experiential Lead
Yonatan Cohen
Sound Design
Petra Estrada
Sound Design
Lilly Fratt
Sound Design
Thayer Vinton
Music
Tara Magill
Music
Creative Direction | Design | Animation | Post-Production
Anaissa Ruiz Tejada
Creative Direction | Design | Animation | Post-Production
Wildy Riftian
Art Director
Bahar Rezvanifar
Producer
Hanyuan Guo
Storyboard | Design | Animation
Jason Lu
Storyboard | Design
Riley Ho
Design Lead | 3D Modeling
Luna Liu
Design | Animation
Niah Kuchenbrod
Design
Yichan Liu
Design
James Fatigate
Design
Michelle Wan
Design | Animation
Viviane Tirone
Design | Animation
Andrew Haskell
Design | Animation
Mark Otim
Sound and Experiential Lead
Yonatan Cohen
Sound Design
Petra Estrada
Sound Design
Lilly Fratt
Sound Design
Thayer Vinton
Music
Tara Magill
Music
Gryphon Coovadia
Experiential
Jonathan Kelley
Experiential
Seamus O'Connor
Graphic Design Lead
Aarya Mahapatra
Graphic Design
Chasity Benitez Perez
Graphic Design
Jasper Hustler
Graphic Design
Lily Belle Cole
Graphic Design
Zeynep Ciger
Animation Lead
Sagarika Debnath
Animation
6AM
Animation
Calvin Zhang
Animation
Eli Chen
Animation
Pranav Jakhar
Animation
Baye’te Chinwendu
Animation
Bhavya Tripathi
Animation
Disha Agrawal
Animation
Wenxin Yan
Animation
Kulin Mehta
Post-Production Lead
Alejandra Matiz
Color Development
Experiential
Jonathan Kelley
Experiential
Seamus O'Connor
Graphic Design Lead
Aarya Mahapatra
Graphic Design
Chasity Benitez Perez
Graphic Design
Jasper Hustler
Graphic Design
Lily Belle Cole
Graphic Design
Zeynep Ciger
Animation Lead
Sagarika Debnath
Animation
6AM
Animation
Calvin Zhang
Animation
Eli Chen
Animation
Pranav Jakhar
Animation
Baye’te Chinwendu
Animation
Bhavya Tripathi
Animation
Disha Agrawal
Animation
Wenxin Yan
Animation
Kulin Mehta
Post-Production Lead
Alejandra Matiz
Color Development